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Stratégie, contenu, design, web : on accompagne les marques, institutions et porteurs de projets avec des idées utiles et des formats qui parlent.",[87],{"id":88,"date":89,"date_gmt":89,"guid":90,"modified":92,"modified_gmt":92,"slug":93,"status":94,"type":95,"link":96,"title":97,"content":99,"excerpt":102,"featured_media":104,"template":39,"categories":105,"tags":107,"class_list":108,"acf":115,"_links":119,"_embedded":150},574,"2026-02-18T15:15:47",{"rendered":91},"https://wp25.dev.ohmedias.pro/?post_type=projets&p=574","2026-03-04T09:56:20","pharma-sante","publish","projets","https://wp25.dev.ohmedias.pro/projets/pharma-sante/",{"rendered":98},"Pharma Santé",{"rendered":100,"protected":101},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Acteur historique du secteur, Pharma Santé est un réseau de pharmacies engagé dans une approche de soins accessible et de proximité. Membre du réseau Solidaris, elle porte une vision fondée sur la solidarité, la qualité des soins et la relation humaine avec les patients face à la montée des para-phamarcies.\u003C/p>\n\n\n\n\u003Cp>C’est dans cette volonté de réaffirmation identitaire que notre collaboration a débuté.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Pharma Santé avait un besoin concret : renforcer son identité visuelle pour se démarquer. Face à la montée des acteurs digitaux et à l’évolution des habitudes de consommation, l’entreprise souhaitait appuyer son historicité, son engagement et la dimension humaine de son métier.\u003C/p>\n\n\n\n\u003Cp>Il ne fallait pas juste moderniser un logo, il fallait redéfinir une image de marque cohérente et alignée avec leurs valeurs.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Nous avons choisi de revenir aux fondamentaux de l’identité Pharma Santé : le soin, la proximité et l’accessibilité. La pharmacie non plus comme un simple point de vente mais comme un véritable acteur de santé. En réaffirmant également la dimension solidaire liée à son appartenance au réseau Solidaris.\u003C/p>\n\n\n\n\u003Cp>Le logo a été repensé autour d’une croix de pharmacie stylisée intégrant le coeur de la solidarité, le tout dans un univers graphique moderne et épuré. L’ensemble de la charte graphique a été redéfinie pour incarner un sentiment chaleureux et accessible.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Audiovisuel\u003C/h4>\n\n\n\n\u003Cp>Plusieurs motion designs ont été conçus pour présenter le nouveau logo en l’intégrant dans la nouvelle charte graphique. Ils ont permis de rappeler l’histoire de Pharma Santé, d’expliquer la refonte, de valoriser les valeurs du réseau et de présenter les nouveaux supports visuels pour différents publics.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Motion designs\u003C/li>\n\u003C/ul>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Graphisme\u003C/h4>\n\n\n\n\u003Cp>Le travail graphique a constitué le cœur du projet. Le logo a été réalisé en partenariat avec les équipes de Pharma Santé pour coller au mieux aux attentes et à la réalité de terrain. La charte graphique a ensuite été déclinée pour conserver l’orientation chaleureuse et accueillante voulue et intégrer la dimension de solidarité.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Logo\u003C/li>\n\n\n\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Packaging produit\u003C/li>\n\n\n\n\u003Cli>Présentation PowerPoint\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"697\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-683x1024.webp\" alt=\"\" class=\"wp-image-697\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-683x1024.webp 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-200x300.webp 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-768x1152.webp 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-1024x1536.webp 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-1365x2048.webp 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/huile_pharma_sante-scaled.webp 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"698\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-1024x683.webp\" alt=\"\" class=\"wp-image-698\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-1024x683.webp 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-300x200.webp 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-768x512.webp 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante-1536x1024.webp 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/papeterie_pharma_sante.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" data-id=\"576\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.png\" alt=\"\" class=\"wp-image-576\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.png 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-300x210.png 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-768x537.png 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1536x1075.png 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-2048x1433.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/figure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Stratégie\u003C/h4>\n\n\n\n\u003Cp>La réflexion stratégique a été une étape cruciale pour la production d’un logo mêlant toutes les problématiques. L’audit et le travail de consulting ont permis de faire ressortir une identité cohérente et alignée qui permette également de se différencier sur le marché.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting stratégique\u003C/li>\n\u003C/ul>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Santé aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>La nouvelle identité visuelle a suscité une forte adhésion, tant en interne qu’en externe. Elle a permis de redéfinir clairement le positionnement de la marque et de renforcer son image dans un contexte concurrentiel exigeant.\u003C/p>\n\n\n\n\u003Cp>La charte est actuellement en cours de déploiement sur les packagings, les enseignes et les différents supports d’affichage du réseau.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>“Je tenais, au nom de toute l’équipe, à vous remercier sincèrement pour le superbe travail d’équipe que vous avez fourni en tenant compte de tous les impératifs, qui étaient nombreux. Bravo à tous!”\u003C/p>\n\u003C/blockquote>\n\u003C/div>\n",false,{"rendered":103,"protected":101},"\u003Cp>Réaffirmer une identité pour se démarquer 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