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Stratégie, contenu, design, web : on accompagne les marques, institutions et porteurs de projets avec des idées utiles et des formats qui parlent.",[87],{"id":88,"date":89,"date_gmt":89,"guid":90,"modified":92,"modified_gmt":92,"slug":93,"status":94,"type":95,"link":96,"title":97,"content":99,"excerpt":102,"featured_media":104,"template":39,"categories":105,"tags":109,"class_list":110,"acf":119,"_links":123,"_embedded":154},577,"2026-02-18T15:18:45",{"rendered":91},"https://wp25.dev.ohmedias.pro/?post_type=projets&p=577","2026-03-18T09:56:20","les-ateliers-de-lavenir","publish","projets","https://wp25.dev.ohmedias.pro/projets/les-ateliers-de-lavenir/",{"rendered":98},"Les Ateliers de l’avenir",{"rendered":100,"protected":101},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Les Ateliers de l’Avenir sont une entreprise active dans l’économie sociale et engagée dans les secteurs des palettes en bois, de la menuiserie et de la construction. L’entreprise développe des solutions concrètes et techniques en permettant l’accès à l’emploi à des personnes sourdes et malentendantes.\u003C/p>\n\n\n\n\u003Cp>À la croisée de plusieurs activités et d’un engagement social fort, les Ateliers de l’Avenir évoluent dans un environnement exigeant où organisation interne, capacité de production et visibilité externe doivent avancer ensemble.\u003C/p>\n\n\n\n\u003Cp>C’est dans ce contexte que notre collaboration a débuté.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Les Ateliers de l’Avenir nous ont contacté avec un besoin clair : relancer leur communication pour toucher de nouveaux clients et soutenir leur développement commercial dans les secteurs « Menuiserie » et « Construction ».\u003C/p>\n\n\n\n\u003Cp>Face à une baisse de demandes, ils souhaitaient relancer leur communication pour toucher de nouveaux clients et soutenir leur développement commercial.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>En analysant leur organisation, nous avons identifié une réalité plus complexe : les trois secteurs d’activité étaient distincts, chacun avec leurs contraintes, capacités de production et objectifs propres.\u003C/p>\n\n\n\n\u003Cp>Une communication globale et uniforme n’aurait fait qu’accentuer les déséquilibres. Nous avons donc priorisé les objectifs en fonction des capacités réelles, accompagné la réorganisation de la communication et clarifié les ambitions avant même de penser à la diffusion.\u003C/p>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group parallax-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cfigure class=\"wp-block-image size-large parallax-img\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-3-1024x683.jpg\" alt=\"\" class=\"wp-image-593\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-3-1024x683.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-3-300x200.jpg 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-3-768x512.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-3-1536x1024.jpg 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h3>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion max-w-screen-lg mx-auto is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-2", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Les contenus audiovisuels ont été conçus pour valoriser le savoir-faire technique et l’engagement humain des Ateliers de l’Avenir.\u003Cbr>Les photos, vidéos et carrousels visent à illustrer concrètement les équipes au travail, les réalisations et la dimension inclusive du projet.\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>Ce qu’on a produit pour Les Ateliers de l’Avenir :\u003C/strong>\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Reportages et shootings photos\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"594\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-683x1024.jpg\" alt=\"\" class=\"wp-image-594\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-683x1024.jpg 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-200x300.jpg 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-768x1152.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-1024x1536.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-1365x2048.jpg 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-4-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"596\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-683x1024.jpg\" alt=\"\" class=\"wp-image-596\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-683x1024.jpg 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-200x300.jpg 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-768x1152.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-1024x1536.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-1365x2048.jpg 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-6-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"597\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-683x1024.jpg\" alt=\"\" class=\"wp-image-597\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-683x1024.jpg 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-200x300.jpg 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-768x1152.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-1024x1536.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-1365x2048.jpg 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-2-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"595\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-683x1024.jpg\" alt=\"\" class=\"wp-image-595\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-683x1024.jpg 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-200x300.jpg 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-768x1152.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-1024x1536.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-1365x2048.jpg 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"591\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-683x1024.jpg\" alt=\"\" class=\"wp-image-591\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-683x1024.jpg 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-200x300.jpg 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-768x1152.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-1024x1536.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-1365x2048.jpg 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7.jpg-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"599\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-683x1024.jpg\" alt=\"\" class=\"wp-image-599\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-683x1024.jpg 683w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-200x300.jpg 200w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-768x1152.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-1024x1536.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-1365x2048.jpg 1365w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/atelier-7-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-3", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le travail graphique réalisé pour les Ateliers de l’Avenir a principalement été mis au service de supports de communication physiques. L’objectif était de clarifier leur offre et offrir un appui digital lors d’événements spécifiques.\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>Ce qu’on a produit pour Les Ateliers de l’Avenir :\u003C/strong>\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Brochures\u003C/li>\n\n\n\n\u003Cli>Fiches de présentation\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-4", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Stratégie\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>La réflexion stratégique a constitué le principal de notre accompagnement jusqu’à présent. Nous assistons désormais les Ateliers de l’Avenir dans la priorisation de leurs objectifs de communication en vue de déployer des outils alignés avec leurs besoins quotidiens.\u003C/p>\n\n\n\n\u003Cp>\u003Cstrong>Ce qu’on a produit pour Les Ateliers de l’Avenir :\u003C/strong>\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting stratégique\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group bg-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Les Ateliers de l’Avenir aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Les Ateliers de l’Avenir sont actuellement encore en phase de redéploiement. Le travail de création des outils de communication se poursuit afin de poser des bases solides pour leur développement futur.\u003C/p>\n\n\n\n\u003Cp>Le futur de ce beau projet est en cours d’écriture.\u003C/p>\n\u003C/div>\n\u003C/div>\n",false,{"rendered":103,"protected":101},"\u003Cp>Structurer avant de communiquer pour mieux 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