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Stratégie, contenu, design, web : on accompagne les marques, institutions et porteurs de projets avec des idées utiles et des formats qui parlent.",[87],{"id":88,"date":89,"date_gmt":89,"guid":90,"modified":92,"modified_gmt":92,"slug":93,"status":94,"type":95,"link":96,"title":97,"content":99,"excerpt":102,"featured_media":104,"template":39,"categories":105,"tags":111,"class_list":112,"acf":123,"_links":127,"_embedded":158},581,"2026-02-18T15:25:18",{"rendered":91},"https://wp25.dev.ohmedias.pro/?post_type=projets&p=581","2026-03-18T09:38:48","azimut","publish","projets","https://wp25.dev.ohmedias.pro/projets/azimut/",{"rendered":98},"Azimut",{"rendered":100,"protected":101},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Azimut est une entreprise du secteur de l’énergie qui développe une solution de batterie intelligente dédiée à l’optimisation énergétique. Dans un marché en pleine transition, l’entreprise ambitionne de rendre l’énergie plus lisible, plus maîtrisée et plus accessible, en positionnant sa batterie comme un véritable outil stratégique pour ses clients.\u003C/p>\n\n\n\n\u003Cp>C’est dans cette volonté de structuration et de montée en puissance que notre collaboration a démarré.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp>Azimut faisait face à un problème de lisibilité. Chaque solution avait son propre nom, sa propre communication et sa propre identité. Pour leurs prospects comme pour leurs partenaires, le message était dilué : Que propose réellement Azimut ? Les offres fonctionnent-elles de pair ou sont-elles indépendantes ? Quelle est leur valeur ajoutée ?\u003C/p>\n\n\n\n\u003Cp>Ils avaient besoin d’un cadre stratégique fort pour retrouver cohérence et impact.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp>Nous avons proposé un repositionnement clair : ne plus communiquer sur trois solutions distinctes mais sur une seule solution centrale, la batterie Azimut structurée en trois entités complémentaires. L’idée était d’avoir une identité claire avec une marque unique et un discours unifié.\u003C/p>\n\n\n\n\u003Cp>À partir de cette nouvelle architecture, nous avons entièrement refaçonné leur image : nouveau site internet, nouvelle cohérence visuelle, ligne éditoriale structurée, plan de communication évolutif, déploiement progressif de contenus adaptés à chaque cible.\u003C/p>\n\n\n\n\u003Cp>Ce repositionnement a transformé leur manière de communiquer et la manière dont ils sont perçus.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h2>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-1", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Toutes les productions audiovisuelles réalisées pour Azimut ont été pensées autour d’un axe pédagogique et expert. Vidéos, motion design, rendus 3D, podcasts et carrousels sur les réseaux sociaux doivent permettre de vulgariser concrètement le fonctionnement de la batterie, le tout dans un rendu visuel classe.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Publicités en tv\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Reportages et shootings photos\u003C/li>\n\n\n\n\u003Cli>Rendus 3D\u003C/li>\n\n\n\n\u003Cli>Podcast\u003C/li>\n\n\n\n\u003Cli>Captations live\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Podcazimut : Episode #3 - Horizon du marché de l'énergie en 2026\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/7Lxn8-JrrH0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-2", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Digital\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le déploiement digital a servi à accompagner la montée en puissance de la nouvelle identité. Plan de com évolutif, piliers de contenu progressifs, webinaires et community management ont permis d’installer progressivement un discours unifié, tout en renforçant la visibilité et l’expertise d’Azimut.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Plan de communication\u003C/li>\n\n\n\n\u003Cli>Marketing digital\u003C/li>\n\n\n\n\u003Cli>Vidéos et motion designs\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Podcast\u003C/li>\n\n\n\n\u003Cli>Captation live\u003C/li>\n\n\n\n\u003Cli>Webinaires\u003C/li>\n\n\n\n\u003Cli>Community Management\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-3", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le travail graphique a consisté à renforcer l’effet waouw de la marque et harmoniser l’ensemble des supports autour de la nouvelle identité visuelle. Supports print, visuels réseaux et motion design ont contribué à matérialiser la reconnaissabilité de la marque Azimut.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Brochures partenaires\u003C/li>\n\n\n\n\u003Cli>Rolls-up\u003C/li>\n\n\n\n\u003Cli>Fiches de présentation de produits\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-4", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Stratégie\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>La réflexion stratégique a été la base de toute notre collaboration avec Azimut. Nous avons simplifié leur approche, transformé trois offres distinctes en une solution centrale forte et centré la communication autour de la batterie. Toute cette refonte visait à de rendre le discours plus clair et plus identifiable sur le marché.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting\u003C/li>\n\n\n\n\u003Cli>Branding et identité de marque\u003C/li>\n\n\n\n\u003Cli>Plan de communication\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-5", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Web\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Après sa refonte complète, le site internet est devenu la nouvelle pierre d’achoppement de l’identité d’Azimut. Il est devenu le référent de la cohérence visuelle, un support actif de la communication et un point névralgique de la conversion du business. C’est désormais un outil stratégique important de la stratégie marketing. \u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Site internet\u003C/li>\n\n\n\n\u003Cli>Formulaire de conversion\u003C/li>\n\n\n\n\u003Cli>Bannière dynamique\u003C/li>\n\n\n\n\u003Cli>Articles de blog\u003C/li>\n\n\n\n\u003Cli>Newsletter\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-1024x819.png\" alt=\"\" class=\"wp-image-583\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-1024x819.png 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-300x240.png 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-768x614.png 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-1536x1228.png 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/azimut-banner-2048x1637.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group bg-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Azimut aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Depuis nos premiers contacts il y a bientôt deux ans, Azimut a bien évolué. La simplification de la marque a permis à l’entreprise de trouver son public qui ne cesse de grandir. Azimut produit aujourd’hui plus de 100 unités par mois, a atteint ses objectifs et prépare son développement à l’international.\u003C/p>\n\n\n\n\u003Cp>Nous accompagnons actuellement toujours Azimut dans le développement continu de leur communication et marketing. Ce qui était au départ une mission de clarification s’est transformé en un véritable partenariat stratégique long terme.\u003C/p>\n\n\n\n\u003Cp>Ensemble, nous faisons évoluer les formats, les messages et les supports pour accompagner leurs nouveaux défis.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>“Votre capacité d’écoute, votre réactivité et votre suivi au quotidien apportent une vraie tranquillité. Travailler avec vous, c’est fluide, fiable et enrichissant. 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